A swell way of increasing revenue by investing a little bit of your time. To simply state, this concept basically allows you to put up Google ads onto your website. I tried to read up about how this concept actually works and it impressed me leaving very little room for any kind of apprehension. The simplicity of this concept is amazing. You paste in a few lines of HTML coding and you get a decent looking ad on your website. Now if this particular ad gets clicked on Google pays you a certain amount of money. According to me what appeals to people is that fact that these ads are made in tune with your website theme and the relevant keywords are taken into account hence making sure that the people who visit are definitely the ones who show certain keenness to the services you have to offer them. Hence filtering unwanted traffic to your website and making sure you get noticed with the people who are actually interested. Another aspect that I like is the fact they take into account either your website content or the images that you have selected to display hence allowing you more flexibility, and this is good because even if you cannot decide which ads come up on your site Google makes sure that they assess your site properly .This will benefit you because they are making sure that the people who do visit your site will definitely have some kind of likeliness to click on that particular ad and you are going to increase your profit anyway. And what is even more amazing is that you get all this absolutely free of cost to use and it is relatively hassle free. The only question that I think can arise is how much profit is one going to make using this feature and from what I have read that depends on many factors like maybe what kind of people actually access your site and how many people do the same. Another thing to ponder on is how much do you think Google is making from the person putting up these ads and should they be worth more than what you are really making from them. Well, it’s simple, free and definitely worth setting up though. Have you used adsense yet? Leave your comments and let me know what your ideas are.